Page-role inventory
Observed URLs grouped by purpose, intent, territory, ownership, and current structural role.
Content Architecture & Opportunity Map
Make the site explain what each page is for.
We organise existing pages around user intent and business purpose, then show where the structure is thin, duplicated, disconnected, or asking one URL to do several jobs.
Where it helps
Is this the right service for your site?
Works well when
Sites planning a redesign, migration, service expansion, consolidation, or a clearer relationship between editorial and commercial pages.
Not designed for Bulk article production, invented keyword volume, a publishing calendar without evidence, or content written as part of this engagement.
What you receive
A clear plan your team can use.
This service produces architecture and decision briefs. Blog writing and mass content production are deliberately outside the offer.
Architecture map
Recommended hubs, supporting routes, conversion paths, merge/retain decisions, and navigation implications.
Opportunity backlog
Missing or weak page roles described as evidence-led briefs—not drafted articles.
How it works
A clear process from crawl to next action.
Inventory
Capture the pages, templates, priorities, and known migration or commercial constraints.
Model
Map page purpose, search intent, topic relationships, overlap, and path depth.
Decide
Define retain, improve, consolidate, redirect, connect, or investigate actions.
Sequence
Create a backlog that respects dependencies, ownership, and measurement.
Before we begin
We agree the scope, responsibilities, and deliverables.
We review the website, confirm what can be inspected, and set out the work, timing, price, and handoff in writing.
Search performance depends on many factors outside any single audit. We make the evidence and limitations clear so your team can decide with confidence.
A useful next step
Get a practical content architecture & opportunity map plan.
Tell us what the site needs to achieve. We will confirm fit, scope, inputs, timing, and commercial terms before any work begins.